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Marketing Manager

Bashar Technologies Pvt. Ltd. , Bangalore · wheelstreet.com/careers · Full-time employment · Business/Management

Job brief

If you live and breathe marketing, we need to talk. We’re looking for a flexible and versatile marketer who will be responsible for the growth of our inbound sales channels.

Job Responsibilities

  • Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Experiment with a variety of organic and paid acquisition channels – content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Produce valuable and engaging content for our website and blog that attracts and converts our target groups
  • Build strategic relationships and partnerships with key industry players, agencies and vendors
  • Be in charge of marketing budget and allocate/invest funds wisely
  • Familiarity with the latest trends, technologies, and methodologies in graphic design, web design, production, etc.
  • Market through various channels and segment databases working with large data sets
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving their stated objectives, including the impact on lead flow, LTV, and retention
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes

Job Requirements

  • Any degree in marketing or a related field
  • Proven 2 years experience in identifying target audiences and in creatively devising and leading across channels marketing campaigns that engage, educate and motivate
  • Ability to think creatively and innovatively
  • Exposure to digital and direct response marketing
  • Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
  • Experience in setting up and optimizing Google Adwords campaigns
  • Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets
  • Good taste, a sense of aesthetics and a love for great copy and witty communication
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Experience building complex marketing programs and reporting on the results
  • Strong problem-solving ability, including metrics-driven thinking

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