Email Marketing Executive

Job Summary

Responsible for creating email marketing campaigns to promote a product or service. Determines target audience, devises campaign, and launches email campaign to create buzz or generate leads for the business.

Responsibilities

• Create email marketing campaigns to promote products or services.
• Ensure marketing message is conveyed clearly and delivered properly to prospects
• Ensure messages are sent in proper form and template.
• Proofread emails for clarity, grammar and spelling
• Ensure mobile-friendly email templates
• Upgrade our email templates using graphics, personalization and advanced features
• Review messages for brevity.
• Send messages to those who have opted in for messages
• Follow up on interested respondents.
• Track and analyze direct and interactive marketing campaigns.
• Use statistical analysis and reports to create campaigns.
• Coordinate and monitor the maintenance, integrity, and security of several databases.
• Develop and code the list segmentation for all direct and interactive marketing campaigns and communicate requirements to the primary database vendor.
• Building promotional Campaigns and perform quality assurance that campaigns are sent in a proper manner.
• Perform quality assurance like HTML correction in campaign, grammar spell check , spam words correction and opt-out link correction
• A/B TESTING on Subject Line, EMAIL, Pre-headers etc. to increased Open Rates.

Must have minimum 1 year of relevant experience