Product Marketing Manager

Product Marketing Manager

Skill: Product Marketing , Technology Marketing , Growth Hacking , Email Marketing, SEM/SEO/PPC

Domain/Expertise: Cloud Management, AWS/Azure/Google cloud, Private cloud service providers

Exp: 3-7 years; 

Product: Cloud management solution for startups, SME and Enterprise segments globally.

• Drive product messaging and positioning through market research
• Manage beta and pilot programs for new product/feature launches to assess customer adoption criteria and influence feature prioritisation for launch
• Create all go-to-market product collateral for all audiences including demos, sales presentations & training, FAQs, support docs and other product collateral as needed
• You'll conceive and develop innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial.
• Preference would be given to candidates who have had prior hands-on experience in SEM/ SEO/ PPC/ Affiliate marketing/ viral marketing/ social media marketing/ display/ offline marketing/ google analytics/ marketing analytics 
• Oversees the strategy, development & execution of email campaigns.
• Own and drive analytics for the email marketing program – find answers, draw hypotheses, propose tests to validate existing best practices or introduce new ones.
• Content marketing- Get content distribution effectively using effective channels, referral/influencers programs, social media (Linkedin,twitter) etc.
• Think about newer and effective traction channels that haven't been explored

Basic Qualifications

• BA/BS degree in marketing or related field
• 5+ years of product marketing experience
• Very strong verbal & written communication skills

Preferred Qualifications

• MBA degree in marketing or related field
• Experience with SaaS and data-driven marketing, acquisition marketing or sales strategy
• Experience in life cycle marketing strategy (new product launches), execution, and sustenance
• Previous startup experience is preferred

Company: Totalcloud is a start up in B2B cloud management space and is uniquely positioned in the cloud ecosystem. we are trying to build the next generation visual interface with AI based self management features. The company has raised the initial round of funding.

What can we offer- 

A great opportunity to be part of the core team and build the company ground up. Competitive salary + Equity.