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Search Engine Optimization Executive

TheoreX Edutech LLP , Kolkata, Anywhere · · Full-time employment · Business/Management

Job Description includes:

In-depth knowledge of keyword-research

SEO copywriting and functioning of search engines

Keyword research - to include find head keyword verticals and supporting long-tail keyword phrases

Ability to think creatively and resolve problems

Perform competitor analysis to find ranking opportunities

Analyze keywords and SEO techniques used by competitors

Keyword mapping - map keywords to web pages

Ability to write effective content for websites, blogs and social media

Website audit - examine and troubleshoot website visibility issues, monitor indexing status, check HTML code for efficiency and keyword targeting

Create URL map - document that presents information architecture that explains hierarchy of content

Follow SEO best practices and stay updates on changes in search engine algorithms

Call-to-action recommendations emphasize benefits offered by client services and products in order to improve conversion rates

Strong analytical, research, organizational and time management skills

Basic understanding of paid advertising and PPC Familiarity with Google Ads, Google Analytics and Google Display Network (GDN)

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