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Search Engine Optimization Executive
Posted by Ayan Choudhury (@ayanchoudhury)
TheoreX Edutech LLP https://hasjob.co/techweirdo.in/0vd2p , Kolkata, Anywhere · techweirdo.in · Full-time employmentFull-time employment · Business/ManagementBusiness/Management
Job Description includes:
In-depth knowledge of keyword-research
SEO copywriting and functioning of search engines
Keyword research - to include find head keyword verticals and supporting long-tail keyword phrases
Ability to think creatively and resolve problems
Perform competitor analysis to find ranking opportunities
Analyze keywords and SEO techniques used by competitors
Keyword mapping - map keywords to web pages
Ability to write effective content for websites, blogs and social media
Website audit - examine and troubleshoot website visibility issues, monitor indexing status, check HTML code for efficiency and keyword targeting
Create URL map - document that presents information architecture that explains hierarchy of content
Follow SEO best practices and stay updates on changes in search engine algorithms
Call-to-action recommendations emphasize benefits offered by client services and products in order to improve conversion rates
Strong analytical, research, organizational and time management skills
Basic understanding of paid advertising and PPC Familiarity with Google Ads, Google Analytics and Google Display Network (GDN)
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