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Digital Marketing Manager

SP Robotic Works Pvt Ltd , Bangalore · · Full-time employment · Business/Management

Key Responsibilites:
The duties and responsilbities of the position include but not limited to:
Manage performance marketing channels to maximize relevant KPIs
Plan, create and execute campaigns end-to-end on all channel
Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences
Work closely with the product and business team to implement strategies
Collaborate with internal stakeholders on campaign production schedules, modify activity and notify
stakeholders of relevant outcomes, fluctuations, and plans
Acquire insights into online marketing trends in the industry and keep strategies up-to-date
Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on
marketing spends
Track and measure campaign level, ad-set level, and ad level performance and determine actionable
Lead funnel building initiatives, user acquisition, conversion & retention of users
Ensure all activities meet brand guidelines and are meet legal & data protection requirements.
Continuously improve systems and tools: Provide input to marketing automation systems
capabilities, data needs and related process roadmaps to improve agility and time to market of
lifecycle campaigns

Education / Experience:
4-6 years of experience in managing Google/Facebook/Instagram ads & affiliates
Bachelor & Degree
Excellent analytical skills
Good communication & interpersonal skills

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