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Digital Marketing Manager
Posted by Deepika M
SP Robotic Works Pvt Ltd https://hasjob.co/sproboticworks.com/lkkhb , Bangalore · sproboticworks.com · Full-time employmentFull-time employment · Business/ManagementBusiness/Management
Key Responsibilites:
The duties and responsilbities of the position include but not limited to:
Manage performance marketing channels to maximize relevant KPIs
Plan, create and execute campaigns end-to-end on all channel
Work with design and content teams to develop best-in-class marketing campaigns optimized for conversion, relevance, and customer preferences
Work closely with the product and business team to implement strategies
Collaborate with internal stakeholders on campaign production schedules, modify activity and notify
stakeholders of relevant outcomes, fluctuations, and plans
Acquire insights into online marketing trends in the industry and keep strategies up-to-date
Create & drive strategy with the right prioritization of initiatives to deliver the highest returns on
marketing spends
Track and measure campaign level, ad-set level, and ad level performance and determine actionable
insights
Lead funnel building initiatives, user acquisition, conversion & retention of users
Ensure all activities meet brand guidelines and are meet legal & data protection requirements.
Continuously improve systems and tools: Provide input to marketing automation systems
capabilities, data needs and related process roadmaps to improve agility and time to market of
lifecycle campaigns
Education / Experience:
4-6 years of experience in managing Google/Facebook/Instagram ads & affiliates
Bachelor & Degree
Excellent analytical skills
Good communication & interpersonal skills
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