Digital Marketing Manager

Softuvo Solutions Pvt. Ltd. , Mohali · www.softuvo.com · Full-time employment · Business/Management

Job Title – Digital Marketing Manager

Number of Vacancies - 1

Company Name- Softuvo Solutions Private Limited

Job Location - E-261, Industrial Area, Phase 8B Mohali

Experience – 5 - 7+yrs (Relevant Experience)

Education - MBA IT / Marketing or related field of study

 Requirements-

- Proficient in social media platforms: Facebook, LinkedIn, Instagram, Twitter, YouTube, Google + and Snapchat etc.

- Excellent web/blog writing skills, interpersonal and Communication skills

- Web development skills i.e HTML, CSS, Javascript

- Good hands on Microsoft Office (Word, Excel, PowerPoint).

- Knowledge about the latest online, news, technology, social media trends and strong grasp of the visual web.

- IT Services and consulting service experience a plus

- Interest in IT Technology, B2B and business networking a plus

Key Skills-

 Social Media Marketing(SMM), Digital Marketing, Digital sales, Digital business development, online marketing, SEO, SEM, PPC, ORM, Content Writing, Email Marketing, Google Adwords, Google Analytics, etc.

Responsibilities-

 - Oversee a social media strategy for meeting objectives & goals (higher traffic/ customer acquisition/revenue generation/ etc)

- Achieve higher ROI on Advertising Spend through data driven Ads Optimization (Google SEM/ Facebook Advertising/ Display/ Affiliate/ etc)

- Train the internal team to adopt the latest best practices and build a culture of innovation and learning in the team.

- Implement a data driven & analytical approach for delivering business goals for clients

- Set up processes for reducing errors in the execution of ad campaigns & Fix any errors or bugs in online content.

- Develop and manage digital marketing campaigns

- Manage the organisation's website and optimise content for the website and social networking accounts.

- Track and analyse website traffic flow and provide regular internal reports

- Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the forefront of industry developments.

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