Senior Marketing Manager

Shieldsquare , Bangalore · www.shieldsquare.com · Full-time employment · Business/Management

Experience: 10+ years

ShieldSquare is looking for a proven Marketing leader with more than ten years of B2B SaaS experience and who will be responsible for leading, developing and growing all aspects of marketing with a focus on organic and acquired funnel, brand, product marketing, and PR.

<h4>Requirement: </h4>

  • Oversee and execute strategy on company marketing initiatives that contribute to our high growth goals, including demand generation, customer acquisition, website redesign, content, events, social media, PR, branding, and more.
  • Work closely with product and revenue teams to understand our client’s needs, create go-to-market strategies, communication and collateral that reflects ShieldSquare brand and ROI for clients.
  • Ensure alignment on all new product feature announcements, launches, and sales/marketing collateral.
  • Lead the team in annual and quarterly planning, keeping track of budget, and reporting on marketing initiatives’ performance, with a focus on ROI & revenue.
  • Exercise a data-centric approach to gather customer/user insights and use data to improve future marketing campaigns and results.
  • Motivate, mentor, and develop the existing team and develop a long term plan for marketing team structure and growth.
  • Experience of working in cyber security can be a plus.

Responsibilities:

  • 10+ years of experience leading high-performing marketing teams in B2B SaaS
  • Broad experience across core marketing functions: demand generation, content marketing, SEO, product marketing, communications and brand development
  • Proven track record of profitably scaling customer acquisition channels at high-growth companies
  • An analytical marketing mindset & understanding of the science of marketing as an investment that must return itself for a company of our size & stage of development
  • You’re forward-thinking with a comprehensive knowledge of the performance marketing ecosystem.

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