Growth Hacker for Music Tech Startup

We are a Bengaluru-based startup, working at the intersection of music, education, and technology to create a vibrant platform for music students and artists. Specialising in song learning and practice, Shaale offers high-quality educational content accessible anytime, anywhere. Our mission is to make music education accessible to all while ensuring artists receive fair monetization and a steady income.

We are looking for a passionate Marketing Specialist to join our core team and drive our marketing efforts to the next level.

Role Summary:

We are seeking a dynamic and creative Marketing Specialist with a strong background in tech product marketing and a passion for music. The ideal candidate will collaborate with our creative editing and design team to develop engaging marketing campaigns, connect with influencers, and grow our platform’s user & subscriber base.

Key Responsibilities:

• Develop and execute marketing strategies to increase brand awareness and user engagement.
• Collaborate with the creative team to design and implement marketing campaigns that resonate with our target audience.
• Manage and grow our social media presence across various platforms.
• Identify and connect with influencers and partners in the music and education sectors to expand our reach.
• Create and distribute engaging content, including blog posts, newsletters, videos, and social media updates.
• Monitor and analyse marketing performance metrics to optimise campaigns and improve ROI.
• Stay up-to-date with the latest trends in tech product marketing and music education to ensure our strategies remain innovative and effective.

Requirements:

• Proven experience in tech product marketing, preferably in the music or education sector.
• Strong understanding of digital marketing, including SEO, SEM, social media marketing, and content marketing.
• Excellent communication and collaboration skills.
• Passion for music and music education.
• Creative mindset with the ability to think outside the box and develop unique marketing strategies.
• Ability to work independently and as part of a team in a fast-paced startup environment.
• Knowledge of the Indian music industry and its key players is a plus

Preferred Qualifications:

• Bachelor’s degree in Marketing, Communications, Music, or a related field.
• Experience working with creative teams and managing marketing campaigns from concept to execution.
• Familiarity with marketing automation tools and analytics platforms.

What We Offer:

• Salary with performance-based bonuses and equity options
• An opportunity to be part of a passionate team dedicated to making a difference.
• A collaborative and innovative work environment.
• Flexibility to work remotely or from our office.
• Opportunities for professional growth and development.