Creative Content Writer, Copywriter

Scaler Academy , Bangalore · www.scaler.com · Full-time employment · Writer/Editor

Functional Responsibilities:

  • Regularly produce various content types, including email, social media posts, blog posts and case studies
  • Researching industry-related topics (combining online sources, interviews and studies)
  • Use SEO best practices to generate traffic to our site
  • Write clear marketing copy to promote our products/services
  • Proofread content for errors and inconsistencies ensuring quality, clarity, and relevance.
  • Edit and polish existing content to improve readability
  • Co-ordinating or Creating target-oriented content for marketing collaterals (newspaper articles, press releases, presentations, etc.), website, blogs, social media, e- mailers, articles, online ads, etc.
  • Identify customers’ needs and recommending new content to address gaps in the company's current content
  • Collaborate with other departments to create innovative content ideas
  • Answering queries and comments on various platforms

Skill Requirement:

  • Bachelor’s degree in any field
  • Proven ability with English spelling, grammar, punctuation, syntax and composition rules and a clear business/technical writing style
  • Knowledge of digital marketing tactics, including SEO, email marketing and web analytics
  • Excellent writing skills and the ability to communicate and collaborate effectively
  • 2-3 years of proven content writing or copywriting experience
  • The ability to work in a fast-paced environment, handle multiple projects concurrently & meet tight deadlines
  • Proficiency in all Microsoft Office applications
  • A portfolio of published articles

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