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App Store Optimizer

Posted by Rail Restro (@railrestro)

RailRestro , Patna · railrestro.com · Full-time employment · Programming

Desired Candidate Profile:

RailRestro is looking for a dedicated and experienced individual. App Store Optimizer who can execute App optimization strategies across multiple platforms.

Job Description (JD):

  • To develop App Store Optimization (ASO) strategies to ensure that our apps appear at the top of the search results in all the Online App stores.
  • Set up an effective ASO (App Store Optimization) strategy to optimize and improve App discoverability in Google Play and App Store.
  • Analyze competitors' performance on the Google Play Store and App Store to create a better ASO Strategy.
  • Work with the company's internal stakeholders and external agencies to gain insights and identify areas for improvement.
  • Conduct ASO experiments using meticulous approaches and measurement methods such as A/B tests and statistical methods. Prove the effectiveness of the approaches and methods involved.
  • Conduct daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across all the App stores.
  • Develop and implement link-building strategies.
  • Handle various Social Media Platforms for App.
  • Reviews Responses and Rating Analysis of Apps
  • Stay updated on industry trends and latest practices in ASO/SEO and Google/Apple algorithm updates.
  • Work with intelligence and analytics tools, dashboards, data, and data-based decision-making processes.
  • Unique title creation using researched keywords and writing app descriptions.

Requirements:

  • 2 to 5 years of experience with ASO, App Store Optimization, and SEO, Search Engine Optimization - Must
  • In-depth understanding of the app store and play store ecosystem.
  • Must possess data-driven with strong problem solving and analytical skills
  • Understanding of Developer Console and App related metrics
  • Languages: English - Proficiency in both verbal Communication and Writing skills.
  • Knowledge of additional languages - strong advantage

If you are interested in this position, please share your updated resume with the following details:

Current CTC:

Expected CTC:

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