Product Marketer

Opportunity

We are looking for a Product Marketer who’ll lead all our marketing activities from social media and digital campaigns to advertising and creative projects.

Product marketer responsibilities include developing plans to help establish our brand, allocating resources to different projects and setting short-term and long-term department goals. If you’re a skilled Marketing strategist, able to inspire your team members, we’d like to meet you.

Ultimately, you will run our Marketing department in ways that promote higher profitability and competitiveness.

Responsibilities

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department
• Set, monitor and report on team goals
• Design branding, positioning and pricing strategies
• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Analyze consumer behavior and determine customer personas
• Identify opportunities to reach new market segments and expand market share
• Craft quarterly and annual hiring plans
• Monitor competition (acquisitions, pricing changes and new products and features)
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly and annual planning of company objectives

What you can expect in the next 12 months

Within 1 month

• You should have acquired good knowledge of the laundry domain, QDC product and process that we follow.
• Have a one-one chat with every member of the Quick Dry Cleaning team so you get to know everyone well and understand each other.
• You should have gone through at least 1 onboarding and sales experience in the ‘buddy’ system.
• You should have spent a day at the laundry store to get live hands on experience.
• Analyze QDC website from both functional and cosmetic point of view and create a report.
• Read TRACTION & analyze existing sources of leads and their journey.
• Talk to 2 customers & get them to share their experience.

Within 3 months

• Take at least 20 sales calls and participate in 5 demos.
• Learn the customer journey.
• Talk to 10 customers & get them to share their experience.
• Create bullseye framework
• Monitor competition and analyze their marketing and sales strategies.
• Analyze consumer behavior and determine customer personas

Within 6 months

• Craft strategies for all Marketing teams, including Digital, Advertising, Communications and Creative
• Design branding and positioning strategies
• Set, monitor and report on team goals
• Coordinate sales and marketing efforts to boost brand awareness
• Participate in the quarterly planning of company objectives
• Prepare and manage monthly, quarterly and annual budgets for the Marketing department

Within 12 months

• Ensure our brand message is strong and consistent across all channels and marketing efforts (like events, email campaigns, web pages and promotional material)
• Craft quarterly and annual hiring plans
• Identify opportunities to reach new market segments and expand market share
• Monitor competition (acquisitions, pricing changes and new products and features)
• Participate in the annual planning of company objectives.

What does an ideal candidate look like?

• 1-2 years of working experience as a Product Marketer or any related field.
• Experience running successful marketing campaigns
• Solid knowledge of web analytics and Google Adwords
• Experience with CRM software
• Leadership skills with the ability to set and prioritize goals
• Analytical mind
• Graduation & Post Graduation in Marketing or relevant field

What are we looking for?

Attitude

• Positive Attitude
• Organized
• Process Oriented
• Metrics Driven

Skills

• Presentation
• Basic WordPress
• SEO & SEM
• Creative copywriting
• Good communication
• Teamwork