Marketing Assistant

OpenTech Software Systems Pvt. Ltd. specializes in developing custom eLearning, mobile learning and content marketing solutions that enable companies to drive their message to and engage wider audiences. Based on a client's strategic objectives, we develop awesome and engaging content, mobile apps, interactive websites and microsites, and also create tools and mechanisms by which audiences interact with the client and the program. We have successfully created and implemented high-impact solutions for multi-billion dollar companies.

We are looking for a social media marketing assistant to help us develop, implement, track and optimize our marketing campaigns.

Your role requires you to:

• Create and manage social media campaigns
• Create profiles on different social channels, personalize them and be able to post and measure the effectiveness
• Create ads on different social channels and measure their effectiveness
• Run email marketing campaigns
• Create reports and metrics from different analytical tools like Google analytics

Our clients are all based out of the US; successful candidates must have knowledge of the US Market and should have a proven track record of implementing marketing initiatives for US market. Your are required to work with your marketing counterparts in the US.

EDUCATION AND/OR TRAINING

• Bachelors or masters degree in related field preferred
• 1-2 years of progressive marketing experience

REQUIREMENTS

Must-have: A track record of successful implementation of social media marketing strategies with clear data on the results achieved.

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Experience working with US / UK / Australian clients is a must
• Demonstrable experience in managing SEO/SEM, marketing database, email campaign (Get Response, Mail Chimp, etc.,), and/or display advertising campaigns
• Demonstrable understanding and knowledge of Social Media platforms like Facebook, Linkedin, Twitter, etc., both from creating organic content (posts) and releasing paid ads
• Experience using different social media tools for publishing (TweetDeck, Hootsuite, etc.), ad platforms, measurement tools is a definite plus
• Preferred - Experience in on Marketing automation (Hubspot, Marketo, etc.,)
• Experience in working on CRM (Sugar CRM, Sales force, etc.,)
• Experience in identifying target audiences and devising campaigns that engage, inform and motivate

• Strong analytical skills

• Prefered - Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints will be a plus
• Extensive and up-to-date technical knowledge of search engine optimisation (including on page optimisation and link building)
• A passion for Web technologies, the Internet and emerging technology trends.
• Excellent team-working skills
• Self motivated with a flexible attitude to working practices

Job Type: Full-time, salaried

Job Location: HSR Layout, Bangalore