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SEO Specialist

NewsBytes , Gurgaon · newsbytesapp.com · Full-time employment · Business/Management

Responsibilities:

  1. Optimise the content on the platform for search engine marketing
  2. Perform keyword research, discovery and optimisation
  3. Develop and implement link building strategy
  4. Manage PPC campaigns
  5. Work in tandem with the content team to drive keywords 
  6. Analyse the current web architecture and work with the development team to ensure the best SEO practices 

Requirements:

  1. At least 2 years of prior experience, preferably with content companies 
  2. Should have managed PPC campaigns across Google and Bing network
  3. In-depth knowledge of Google Analytics
  4. Working knowledge of HTML and CSS

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