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SEO Manager

Megavenues.com , Pune · megavenues.com · Full-time employment · Business/Management

This is a role for Megavenues.com : Marketplace for Event Spaces.

Developing, Planning, Executing, Analysing & Reporting of Digital Marketing campaigns to drive relevant inbound traffic and conversions (On Page & Off page)

  • Ensuring maximum ROI for all digital marketing campaigns.
  • Budget related planning & control creation.
  • Evaluation of target audience, marketing conditions & competitor data.
  • Website curation & Improving overall UX .
  • Online reputation management. 
  • Data driven decision making to tweak strategies in real time (Working with Google Analytics/Webmasters, etc).

SEOOn Page:

  • Keyword optimisation.
  • Managing .htaccess, robots.txt, sitemap, metadata of website.
  • A/B testing.
  • Optimising Landing pages & reducing bounce rate .
  • Overall optimisation of website using Webmasters/Moz, etc. 

Off Page:

  • Building and managing a sustainable online eco-system for Megavenues using a content strategy, Back-linking & Social Media - To drive relevant inbound traffic.

SEM

  • Building and managing PPC campaigns on Google Adwords .
  • Remarketing, Text Ads on Google Search Network as well as Image Ads on Google Display Network.
  • Keyword analyses to ensure effective creation of ad copy .
  • Enabling maximum ROI while ensuring Megavenue’s paid ads are ranked high on SERP.

SMM 

  • Creation & Management of Megavenues social media properties & strategies - Twitter/FB/Instagram, etc.
  • End to end management and creation of rich & engaging campaigns to drive brand awareness & conversion.
  • Building & Managing FB/Twitter/Instagram ad campaigns.
  • Building up-to-date campaigns to market Megavenues Mobile app .
  • Conduct social media listening.

Requirements of the role:

  • Between 1-3 years of experience in a similar role.
  • Bachelor degree in Marketing.
  • Certification in SEO/SEM (Preferred).
  • Google Adwords, Analytics certification (Preferred) .
  • Qualified member of the CIM or equivalent.
  • Experience managing PPC, SEO and Affiliate programmes.
  • Experience working with Google - Adwords, Analytics, Webmasters .
  • Experience working with Facebook, Instagram, Twitter - Ads.
  • Experience & understanding of HTML .
  • Strong understanding of current online marketing concepts, strategy and best practices .
  • Experience in Ecommerce Email marketing, and Social Media.
  • Previous experience in a similar digital marketing role.

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