Digital Marketing Associate for Healthcare Start-up

Lifezen Healthcare is India's fastest growing OTC healthcare start-ups with a portfolio of brands like EyeSpa, Tuskca and Wonderpro. VC funded by stalwarts like Bal Pharma and the Times Group, Lifezen offers a young and vibrant team with numerous growth opportunities.

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Associate to develop, implement, track and optimize our digital marketing campaigns across all digital channels, in order to create customer engagement and support the sales campaigns.

Responsibilities

• Plan and execute all web, SEO, SEM, marketing database, email, social media and display advertising campaigns
• Design, build and maintain our social media presence to create an interactive community of users
• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
• Identify trends and insights, and optimize spend and performance based on the insights
• Brainstorm new and creative growth strategies
• Plan, execute, and measure experiments and conversion tests
• Collaborate with internal teams to create digital campaigns to augment and complement offline marketing campaigns
• Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

Requirements

• Experience of working in digital marketing for OTC Healthcare/ consumer goods/ consumer internet or with a digital agency
• Degree in business/marketing/related fields
• Demonstrable experience leading and managing SEO & SEM, database marketing, social media and display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in using software tools to assess the performance of campaigns, and track revenue goals
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints is a great plus point
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement
• Strong team player

Job Perks

• Team outings
• Company sponsored trainings and workshops to develop and improve skill-sets