SEO Specialist and Content Writer Required

Job Summary

Responsible for improving a company's organic search result. You should create and launch SEO campaigns, identify areas of improvement, run PPC campaigns, and improve the company's site rankings in major search engines. You should also write appropriate content for blogs, and create other materials with correct grammatical usage.

Primary Responsibilities

• Review and analyze company's sites for areas that need improvement, deletion, or revision.
• Prepare detailed strategic reports.
• Identify the least expensive but most powerful and profitable keywords for company's sites.
• Run pay-per-click campaigns.
• Improve our company's organic search results.
• Write effective headlines, body copy, and websites.
• Ensure websites are filled with optimal keywords.
• Place keywords appropriately in copy to gain most search engine traffic.
• Write effective call-to-action statements.
• Write original, powerful SEO content for blogs and websites.
• Implement off-page SEO content strategies such as coding.
• Effectively use header tags.
• Keep abreast of white hat and black hat tactics so as not to violate search engine guidelines.
• Strategize ways to improve and track site performance.
• Compile and present SEO performance reports.
• Create Contents for the Blogs and other Materials
• Adjust PPC campaigns as needed.
• Consult with independent web designers to improve the navigation of a site; to enhance its search engine ranking.
• Utilize basic programming and web design skills to enhance SEO.
• Create advanced SEO strategies.
• Evaluate product offering, traffic, landing page quality, content, design, security, payment options, shipping options, demographics of prospective customers when determining keywords and campaigns.