Digital Marketing Manager

Digital Marketing Manager

• To be part of a fast-growing start-up in B2B SaaS space.

Opportunity to learn directly by participating in key growth initiatives.
Chance to contribute, create impact at organizational level.
Practical learning on how start-ups/young organizations scale globally.
Part of experienced, well qualified team who are hungry to achieve great heights.What are my roles and responsibilities?

• Lead, manage and execute all digital marketing activities for the organization.
• Innovate, plan and implement multiple drip marketing campaigns simultaneously, define KPIs and achieve greater ROI.
• Take responsibility and initiate product marketing strategies by closely working with the leadership team.
• Build, train and handle a team along with setting up process and performance metrics.
• Testing campaigns, analyzing key metrics, and identifying opportunities to increase campaign performance.
• Collaborate with internal teams to create landing pages and optimize user experience
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Creating dashboards, data visualizations, and campaign and website performance reports.

What skills and experiences would I bring into this role?

• 8+ years of Digital marketing experience – Must have managed top Digital Marketing mediums, channels, tools and techniques.
• Proven track record in achieving good ROI with B2B SaaS Products is a must – Should be more than 60% of overall work experience.
• Champion in Web analytics, and managing Integrated Marketing campaigns – A must.
• Great expertise in handling of various Digital tools, platforms and techniques – Google analytics, CRM, Social Media, SEO, Email marketing tools
• Must have strong working experience with End-to-end Marketing Integration tools like – Clever tap, Kissmetrics, Hubspot etc.
• Experience with A/B and multivariate experiments
• Proven analytical ability to manage and derive insights from metrics/data generated from various marketing activities.
• Relevant MBA is a plus
• Experience with Video based marketing tools and techniques – Preferred.
• Excellent written and verbal communication skills
• Solid knowledge of HTML, CSS and other web related languages is a must