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Digital Marketing Manager

Varsha Singh , Bangalore · · Full-time employment · Business/Management

What do I get?

  • To be part of a fast-growing start-up in B2B SaaS space.
  • Opportunity to learn directly by participating in key growth initiatives.
  • Chance to contribute, create impact at organizational level.
  • Practical learning on how start-ups/young organizations scale globally.

What are my responsibilities?

  • Optimizing copy and landing pages for search engine optimization
  • Performing ongoing keyword research including discovery and expansion of keyword opportunities
  • Researching and implementing content recommendations for organic SEO success.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
  • Manage and maintain the company’s owned media including website, social blogs, and SEO campaigns.
  • Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
  • Communicate with industry professionals and influencers via social media to create a strong network.
  • Measure the success of every social media campaign, manage, and oversee social media KPIs.

Why would I love this role?

  • You enjoy uncertainties and are good at calming situations with your knowledge and decisions.
  • You are looking for a dynamic career progression in a fast-growing SaaS organization (backed by leading investors from the valley) developing new products and services in an innovative space.
  • You are ambitious: At Ideapoke you will be more than just a cog of an organizational machine, we encourage you to challenge the status quo and create your own opportunities.
  • What skills and experiences would I bring into this role?
  • 5+ years of Digital marketing experience with strong inclination on SEO & Social Media campaigns.
  • Minimum of 3 years In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
  • Proven track record in achieving good ROI with B2B SaaS startups - A huge plus.
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Excellent written and verbal communication skills.


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