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Digital Marketing Specialist
Posted by gowthaman.basuvaraj (@gowthamanbasuvaraj)
HyP Protein Snacks
https://hasjob.co/hyprote.in/liucr
,
Bangalore
· hyprote.in
· Full-time employmentFull-time employment
· Business/ManagementBusiness/Management
About Us
HYP Protein Snacks (hyprote.in) is a 3 year old business into manufacturing and marketing of protein snack foods for the fitness and health conscious Indian consumer. We have products in different form factors – protein bars, cookies in various delectable flavors with many more new products in the pipeline. We have a devout customer base spread across India and are actively looking to reach out to more potential users. And hence this posting for the role of a digital marketing specialist.
Job Objective
The role requires you to engage and build brand equity with potential customer communities online towards the objective of ramping up our online sales. The goal is to gradually drive engagement, traffic into our online point of sales (our website & storefront in other marketplaces like Amazon, Flipkart) and subsequent conversion of such engagements into product sales.
Responsibilities and Duties
- Improve our SEO rankings and drive product discoverability for our range on Google.
- Leverage different social platforms (Facebook, Instagram, Youtube, Twitter etc) to increase brand visibility.
- Engaging with users and moderating responses that arise on these platforms.
- Work towards making our product website (hyprote.in) & marketplace (Amazon, Flipkart, PayTM etc) listings float on top of respective search engine results.
- Capture and analyze the relevant metrics – Traffic/Sources, Impressions, page views, bounce rates, repeat visitor ratios, CTR, CPC, new customer CAC - on all these channels.
- Continuous optimization of our ad campaigns by analyzing the various metrics to maximize ROI.
Required Experience, Skills and Qualifications
- We need a good marketer who can ply his/her trade through the new age digital channels.
- Fluent in English with good writing skills.
- Adequate knowledge of SEO, social media and website design to be able to carry out the above listed responsibilities.
- Should be extremely customer oriented with a positive attitude.
- Bachelors degree in Media, Communications or Marketing – Nice to have but not compulsory.
- The job is up for grabs for anyone who can prove their chops in the interview – relevant prior work experience is a bonus.
Benefits
Free protein bars and cookies all through your stint with us ;)