Digital marketing executive

HasGeek runs India’s best known technology conferences: Rootconf, Meta Refresh, JSFoo, The Fifth Elephant, Anthill Inside and others. We are the company which built this job board. We continuously create new brands, independent or in partnership with other organizations. We build technology to support our events and to grow communities around each of these brands.

HasGeek is recognized as a leading platform for building technology communities. Our events have earned the reputation of bringing the smartest people in design, data science, engineering and payments together for peer-to-peer and experiential learning.

This job opening is for Marketing and advertising where you, the candidate, has some understanding or background in tech. You will be responsible for:

1. Managing and running the day to day execution and optimisation of paid search, social, and display campaigns across Facebook, Google, Linkedin, and Twitter.
2. Create strategies to improve inbound traffic and converstions on the event pages.
3. Build campaigns to promote and drive traffic to newsletters, publications, blogs, and talk videos.
4. Generate regular reports and performance metrics to communicate developments in the campaign duration.
5. Manage budgets/bids to maximise returns across keywords, audiences, and platforms.
6. Conduct keyword and audience research, and write & edit copy to maintain each brand's unique messaging.
7. Improve performance through testing, A/B campaigns and leveraging analytics.
8. Plan and execute initiatives to reach the target audience through appropriate channels.

Criteria for applying for this job:

1. You must have prior experience as a platform specialist (Facebook, Linkedin, Twitter, and Google Ads)
2. You must be well versed using Google Apps Suite, Word, Excel, PowerPoint, basic image & video editing tools.
3. You have strong analytical and problem solving skills.
4. Knowledge of SEO, email marketing, and user research to understand the audience and tune the messaging for the audiences.
5. Past experience working with design teams to produce creatives when needed.

Experience required:

1. 2-3 years of marketing/advertising experience
2. Understanding of online media such as podcasts, web, social media and AV, radio and TV.
3. Experience with outdoor campaigns is a plus.

Why work with HasGeek? What is in it for you?

HasGeek is a mature company. We are on our path towards scaling and growth after having been in business for eight years. Our consistent growth -- in terms of revenues and goodwill -- indicate that we mean serious business.

We are currently expanding our business by capturing new markets, and creating new media properties, including interventions in tech and policy. This means a larger role in future, and increase in responsibilities.  

Note: this job does not involve writing code and there is no career progression path to transform you into a kickass programmer. If that happens anyway, we’ll be a little embarrassed. Don’t embarrass us. Apply to a programming job if that is what you want.

Job Perks

We pay market salaries, and do regular appraisals to ensure that you are rewarded for your performance.

We give you a smartphone, a computer and other resources that will help you work productively. We also support your travel for attending conferences and training programmes which will help you grow in your role and advance your career.