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Digital Marketing Growth Hacker

Lycaeum , Calicut · thelycaeum.in · Full-time employment · Business/Management

We are looking for a Marketing Growth Hacker to join our marketing team and take on full responsibility for driving user growth by bringing ideas and marketing campaigns that drive brand, product, and business objectives.

Responsibilities

  • Develop ideas, channels, and campaigns to increase college students using Genskill mobile app 

  • Collaborate with the development team to reimagine product features that can increase customer acquisition and increase user engagement

  • Test and optimize marketing tactics for customer acquisition (e.g. online advertising, direct mail, SMS, media campaigns, partnerships, affiliate) and conversion rate optimization

  • Conduct and present competitive analyses and market research

  • Propose creative new projects, from building free tools and features that attract prospects and convert leads to testing new approaches to capturing existing demand

  • Translate ideas to actionable items that deliver business results

  • Analyze, recommend and lead the implementation of improvement initiatives

  • Keep abreast with the latest trends and changes in UI/UX and digital marketing

  • Identify industry trends and insights 

Qualifications and requirements

  • Previous working experience as a Marketing Growth Hacker for 3 year(s)

  • In-depth knowledge of SEO factors and key algorithm updates

  • Applicable knowledge of HTML5, CSS3, JavaScript, and jQuery

  • Hands-on experience with web analytics and A/B testing tools            

  • Domain expertise in UI/UX best practices

  • Familiarity with tools such as Firebase, and analytical tools

  • Outstanding analytical and problem-solving skills

  • High standards of excellence and attention to detail

Send resume at [email protected]

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