CouponDekho

The candidate profile we seek is as stated below:

-Strong understanding of search engine-friendly web design and ability to make critical design and technical recommendations
-Experience working with various ad networks and successful optimization of online advertising performance through quantitative metrics and ROI analyses
-Familiarity with various online email marketing solutions and campaign management platforms
-Must have a proven track record of delivering results through ethical search engine optimization techniques and running comprehensive, successful PPC campaigns
-Desire to explain, teach, coach, and generally enable our customers to achieve meaningful results for themselves over the long-term.
-Excellent presentation, verbal, and writing skills are required
-Excellent organizational skills and ability to manage multiple simultaneous projects and resources
-Attention to detail


The Job responsibilities are as follows:

-Create, implement, and manage the online marketing strategies and tactical execution plans across all channels, coordinating with company stakeholders to ensure effectiveness
-Develop and execute innovative user acquisition campaigns via a variety of channels, including viral initiatives, email marketing, CRM communications, and player referral systems
-Plan, evaluate, and manage analytics and funnel optimization programs to increase new users, repeat visits, viral distribution, and lifetime value
-Implement SEO strategies and track the effectiveness of new and existing online campaigns
-Budgets: practical management of budgets, fees and commissions (both spend and revenue)
-Web traffic and source analytics monitoring and reporting against key performance indicators
-Oversee partnership engagements for affiliate and co-marketing programs
-Own revenue growth of online marketing programs to achieve sales, cost per lead, ROI and total channel contribution goals
-Manage a wide range of projects, including organic optimization, paid search marketing, blog implementation, link-building, etc. with no hand-holding
-Provide guidance and thought leadership to a growing team of passionate search engine marketers
-Develop insightful, thorough recommendations to improve technical, design, content, on-page and off-page optimization elements
-Manage day-to-day client relationships through various means