Digital Marketing Manager

Forward Business Solutions , Chennai · · Full-time employment · Business/Management

Digital Marketing Manager duties and responsibilities 

  • Strategize, plan and execute iterative campaigns to drive traffic to a website/social media/apps, acquire new users and achieve solid and consistent growth
  • Drive engagement and retention by creating, testing and optimizing user notifications, social activation and more
  • Collaborate with channel-specific marketing teammates (blogging, email, social media, etc.) to identify areas for growth
  • Determine influencer marketing strategy and various content channels to utilize
  • Test and optimize marketing tactics (A/B testing) for customer acquisition (social media, influencers, advertising, SEO) and conversion rate optimization
  • Improve the conversion rate of trials to customers via the onboarding process.
  • Conduct and present competitive analyses and market research
  • Propose creative new projects, from building free tools and apps that attract prospects and convert leads to testing new approaches to capturing existing demand
  • Work with web developers to develop and implement front-end web code where appropriate to launch interactive tools and apps benefiting the marketing team’s goals
  • Translate ideas to actionable items that deliver business results
  • Analyze, recommend and lead implementation of improvement initiatives
  • Keep abreast with the latest trends and changes in UI/UX and digital marketing
  • Identify industry trends and insights 
  • Work with the AARRR Sales Metrics Diagram
  • Prioritize and optimizing growth channels
  • Scale and Automate the growth processes
  • Create viral growth

Digital Marketing Manager qualifications and requirements

  • 5+ years of experience in a similar role, preferably at a B2B SaaS startup, achieving success and proven results of growing a user base
  • Self-starter who thrives in a fast-paced, early-stage startup environment
  • Data-driven and kind of a data-geek: clear understanding of data, analytics, metrics and statistics
  • Social and understanding users’ behaviour; having great customer relations skills
  • Experience in A/B Testing and Data Analytics
  • Knowledge about both inbound and outbound marketing
  • Excellent copywriting skills
  • Experience in growth hacking techniques including viral loop, drip marketing
  • Not scared of pivoting
  • Performance and results-oriented
  • Curious and creative
  • Relentless in pursuit of growth

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