Product Marketing Manager

At Fortanix we are redefining what cloud security means. Our customers use our software platform to build and run software much more securely than was previously possible. We are seeking a marketing manager to passionately share our story, generate awareness and build demand generation programs.

You will:

• Create marketing strategies that increase traffic, build engagement, and ultimately drive sales - including e-mail marketing, webinars, event promotion, social media, online communities, website analysis, SEO, SEM, and other programs.
• Collaborate with partners to create joint product solution briefs.
• Develop comprehensive marketing plans for sales and marketing teams
• Work closely with product development team to determine the most profitable course for each existing and new product
• Lead the sales and marketing team to generate strong momentum ahead of new product launches
• Create training materials and training programs for each member of the outside sales team
• Focus on implementing programs that consistently generate new, high quality leads for our company
• Build metrics that track program effectiveness and drive decisions on how best to tune campaigns, assets, and channels.
• Develop nurture programs and unlock valuable lead gen insights leveraging Marketing Automation and other digital tools.
• Generate new content and repackage existing content to continually delight prospects. Partner with sales teams to ensure delivery to the right audience in a timely manner.
• Increase the value of the company's website as a marketing tool.

You are someone who:

• Has excellent written and oral communication skills
• Is results and metrics driven
• Can balance multiple priorities and projects
• Pays high attention to detail
• Can work independently, while also being an effective member of a team

You have:

• B2B Marketing experience, with a strong emphasis on demand generation, lead nurturing/development, and marketing automation
• Proven ability of defining and executing metrics-driven marketing campaigns including email, website, webinars, etc.
• Proficiency with Marketing Automation (ex: HubSpot) and CRM tools
• Marketing experience in enterprise IT or security is a plus, but not required
• BA/BS degree in communications or a technical field.