Salesforce Specialist - Interaction Studio Expert

 

<h3>About the Role</h3>

Duration: 6 months

Location: Pune

Timings: 10.00am - 7.00pm IST (Indian Time Zone)

Notice Period: 1 month or less (Immediate Joiner - Preferred)

<h3>Summary:</h3>

The Salesforce Specialist - Interaction Studio Expert is responsible for analysing business and technical requirements and proposing solutions for real-time customer interactions in Salesforce Marketing Cloud Personalization, with a focus on Interaction Studio. Responsible for collaborating with business stakeholders to design personalized campaigns, develop site maps and templates, and build integrations with third-party systems. The specialist also documents system architecture and leads client workshops to ensure successful implementation

<h3>Responsibilities:</h3>

• Analyse business and technical requirements for implementation in Salesforce Marketing Cloud Personalization, particularly in Interaction Studio.
• Propose and design solutions for real-time customer interactions through various channels such as web, email, and mobile.
• Advise on strategies for multichannel activities, including personalization, advanced segmentation, and 360 customer journeys.
• Collaborate with business stakeholders to design personalized campaigns that drive real business outcomes.
• Develop site maps and templates to support campaign execution.
• Build integrations with third-party systems to enhance the functionality of Salesforce Marketing Cloud Personalization.
• Document system architecture to ensure clarity and maintainability.
• Lead client workshops, both remote and on-site, to gather requirements and align stakeholders.

<h3>Required Qualification:</h3>

• At least 5 years of experience working with Salesforce Marketing Cloud Personalization, specifically with Interaction Studio (e.g., Evergage / Interaction Studio).
• Analytical mindset with a problem-solving attitude.
• Ability to translate business needs into technical requirements.
• Proficiency in HTML, CSS, and JavaScript.
• Experience with the Salesforce ecosystem, including Sales Cloud, Service Cloud, and other Salesforce clouds (Marketing Cloud experience is preferred).
• Active Salesforce certifications and accreditations are an advantage.
• Experience working in SCRUM teams and a good understanding of Agile methodologies.
• Strong analytical and problem-solving skills.
• Ability to effectively manage multiple projects in a deadline-driven environment.

<h3>Preferred Qualification: :</h3>

• Master’s or bachelor’s degree in computer science, Information Technology, or a related field, or
• equivalent experience.
• Familiarity with other Customer Experience Platforms (CXPs) and Customer Data Platforms (CDPs) is
• added advantage.
• Excellent logical reasoning and analytical skills.

<h3>Working Conditions:</h3>

• This is a full-time position, typically working in an office environment.
• Occasional travel may be required to meet with clients or attend conferences/training.
• Flexibility with working hours may be necessary to accommodate project deadlines and meetings.

<h3>Driving Results:</h3>

• Good single contributor & good team player.
• Flexible attitude towards work, as per the needs.
• Proactively identify & communicate issues and risks.

<h3>Other Personal Characteristics</h3>

• Dynamic, engaging, self-reliant developer
• Ability to deal with ambiguity
• Manage a collaborative and analytical approach
• Self-confident and humble
• Open to continuous learning
• Intelligent, rigorous thinker who can operate successfully amongst bright people
• Be equally comfortable and capable interacting with technologists as they are with business executives.