Marketing Associate

EduFund , Bangalore, Mumbai · · Full-time employment · Business/Management

Role Description:
You will play a vital role in ideating and executing Digital marketing strategies. Proactively drive projects and campaigns to achieve the Business goals at the digital level

Roles & Responsibilities:
1. Identifying target audiences and plan and execute all digital marketing campaigns including SEM, email, social media and display advertising
2. Evaluating and reporting performance of all campaigns and strategizing optimization
3. Maintaining our social media presence across all digital channels
4. Optimize lead nurturing process through content, social media channels and email
5. Collaborate with internal teams, agencies and other vendor partners to create and optimize user experience on product platforms
6. Set up and maintain google analytics
7. Researching and implementing content recommendations for organic SEO success

• 2+ years of work experience in digital marketing, pertaining to Ideating, initiating, optimizing Google Ads, Social Media paid Promotions and Email Marketing
• Hands on experience in SEO optimization
• Loyalty and retention marketing strategies using CRM tools like ZOHO
• Strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
• Knowledge of website analytics tools will be an advantage
• Prior Experience in Fintech Industry would be an added advantage

Who we are:
EduFund is an early stage platform that helps Indian parents plan for their child's higher education in advance. Our unique technology is inspired by years of asset management experience as well as personal experience in funding higher education.

We are headquartered in Ahmedabad, with remote teams in Mumbai, Bangalore, and New York.

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