Inbound Marketer

Job Description

Only Immediate Joiners (within15 days) may apply.

Job brief

We are looking for Hubspot Market Hub  / Inbound Marketer for our USA client on full time bases.

This position will require SEO / Social Media Marketing / content Marketing.

You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks. You will also manage all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI.

Responsibilities

Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

Track, report, and analyze website analytics and PPC initiatives and campaigns

Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

Optimize copy and landing pages for search engine marketing

Perform ongoing keyword discovery, expansion and optimization

Research and implement search engine optimization recommendations

Research and analyze competitor advertising links

Develop and implement link building strategy

Work with the development team to ensure SEO best practices are properly implemented on newly developed code

Work with editorial and marketing teams to drive SEO in content creation and content programming

Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Requirements

Must have hubspot market hub hands on experience for 1-2 year

Proven SEO experience

Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

Solid understanding of performance marketing, conversion, and online customer acquisition

In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)

Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite)

Experience with A/B and multivariate experiments

Working knowledge of HTML, CSS, and JavaScript development and constraints

Ability to do content auditing, good knowledge of robots.txt, meta tags, ability to help developers with SEO and good to have knowledge of SEO tools.

Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, and other social media best practices

Practical knowledge of SEO and web traffic metrics

Experience with doing audience and buyer persona research

Good understanding of social media KPIs

Knowledge of ranking factors and search engine algorithms

Up-to-date with the latest trends and best practices in SEO and SEM

BS/MS degree in a quantitative, test-driven field.

We also expect you to be a team player that is:

Independent;

Accurate;

Has an eye for detail;

Proficient in English;

Critical thinker and problem-solving skills

Has a willingness to learn and adopt new technologies.