Digital Marketing Executive

ABOUT CROPIN :

CropIn provides Farm-Businesses/Growers with farm management software and mobile apps, which enable them to do connected and data driven farming. It allows them to take advantage of real time data and insight from farms (an accurate view of their operation throughout the entire growing season) and to improve financial, operational and agronomy aspects.

Farming is one of the world's largest and most important industries, but has been under-served by Information Technology companies"

CropIn uses Data Science to help farms become more efficient businesses and respond to the challenges and opportunities of the future"

VISION : To make every farm traceable

MISSION : To increase per acre value for growers

Job Description :

CropIn is growing rapidly, but our origins have been humble, and we have reached the top by working as a close knit team, which has become DNA of our work culture. CropIn acts as a reactor for ideas, driven by a burning entrepreneurial spirit. That's why we have already become leaders in our space faster than anyone imagined and will continue to do so. Every day at CropIn is a new opportunity to collaborate with the best minds, to develop solutions that make difference to millions of people. It's always exciting to work at environment where Technology, Innovation and Imagination is blended together to build a solutions.

Join Us to celebrate every milestone we achieve together.

Job Summary :

Love the power of Social Media to reach out to customers- Have a creative streak waiting to be tapped- Join our team to work on innovative creatives and campaigns and create high impact for CropIn.

We are looking for a self-driven Digital Marketing Executive to attract and interact with targeted virtual communities and networks users. The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.

Job Requirements :

As the Digital Marketing Executive, you will be responsible for :

- Conceptualize and implement social media and digital media campaigns for CropIn through Blogs, Twitter, Facebook, Google Plus, YouTube, LinkedIn, Pinterest, Instagram and other strategically relevant online properties

- Plan and execute social media strategies on various platforms like web, SEO/SEM, Marketing database, email, and online campaigns

- Work closely with designers and developers to ensure that the designs are properly built and implemented

- Assist the creative team in developing innovative digital marketing ideas that engage audiences

- Conduct competitive analysis studies on competitors, including digital footprint analysis

- Making monthly Analytics report to measure/review performance of the campaigns & optimizing accordingly

- Ability to write concise, attention grabbing and hard-hitting copy that puts the message across

- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information

- Collaborate with other departments (customer relations, sales etc) to manage reputation, identify key players and coordinate actions

- Ideate and execute social media campaigns to meet specific business objectives

Skills and Experience :

- 1+ Years of Social Media Marketing experience in a corporate marketing or agency marketing role

- 1+ Years of Social Media Marketing experience on all major social media platforms - LinkedIn, Twitter, Facebook, Google+, YouTube, Instagram and more

- Exceptional business writing skills and can visualize as well as convey a message into relevant and interesting content

- Excellent consulting, writing, editing (Image/Video/Text), presentation and communication skills

- Demonstrable social networking and social analytics tools experience (Google Analytics preferred)

- Knowledge of online marketing and good understanding of major marketing channels

- Positive attitude, detail and customer oriented with good multitasking and organizational ability

- Good understanding of User behaviour patterns

- Expert in writing skills, editing and proof reading abilities

- Fluency in English grammar

Qualifications :

- Any Graduate (Background in Communications or Creative media preferred)

- Certifications in Digital Marketing / Social Media Branding / Google Analytics (preferred)