Digital Marketing Manager

About CrayonPanda
CrayonPanda is a new performance-based full suite marketing agency specialized for startups and other small businesses around the world. We help our customers identify new channels for growth and help them strategize and execute on this new growth plan. Our customers see us as an extension to their team. When they succeed, we succeed. 

----------------------------------------------------------------------------------------------------

We have a great opportunity for a Full Stack Marketer to join our growing startup. 
What's a Full Stack Marketer, you ask? In simple words, we are looking for an all rounder who can use their Marketing knowledge and skills to take a deep dive with us. You should be proficient is all new age marketing fundamentals and must be capable of planning and executing a marketing strategy. At the end of the day, you should be excited about making a difference not only to our small startup but also the many small businesses that we work with. 

We expect this role to soon develop into someone responsible for leading the team of marketers. 

Job Responsibilities:

Primarily, you will be responsible to implement a marketing success strategy for our clients starting from setting up goals to executing the marketing roadmap as per plan. More specifically, some of the things you will do on a regular basis include:

• SEO - Help our customers get found
• Copywriting – Emails, Blogs, Case Studies, Newsletters, etc. Make sure we create exciting and engaging content regularly.
• PPC – Work with the team to set up and manage paid ad programs. Monitor closely for ROI and success. 
• Email marketing – Set up and run email programs for customers to help generate leads and to keep their audience engaged.
• Social media – Work with the team to help customers build their audience and increase engagement. 
• Content marketing – Writing content is only the first part. Ensure the content you create is also found at the right place at the right time. 
• Story telling – Develop great story telling skills to help communicate brand stories effectively. 
• Analytics – Be measurable. Use analytics to make data-driven decisions. 
• Customer Success - Be driven to help our customers succeed. Spend time with them if need to help them grow.

Requirements

We do not really believe in qualifications. We'd rather love to see what you can do. While we expect you to have 1-3 years of experience, we are open to hire freshers who can prove that they'll be a great fit for this role.

Some of the things we'll be looking for include:

• Good working knowledge and understanding of tools necessary to support content, social media, and analytics 
• Copywriting and brand experience for all channels including web, email marketing and mobile
• Creative experience to come up with smart and effective content
• Experience of using Content Management Systems (CMS), such as WordPress
• Deep understanding of Google Analytics
• Experience in setting up and managing paid campaigns across social, content outreach and display 
• Strong understanding of SEO 
• Basic HTML and CSS skills and knowledge
• Basic understanding of UX
• Experience of working with a small business or start up is preferred

Additionally, we're also interested to know who you are as a person. Some personal skills that we are looking for include: 

• Excellent verbal and written communication 
• Excellent interpersonal skills
• Attention to detail (yes, we mean this)
• Strong organisational skills and an ability to multi-task 
• Project management skills and a demonstrable ability to deliver on time 
• Highly motivated, confident, resilient and a positive attitude 
• Must be a self starter, with an ability to work autonomously 
• Analytically minded to analyse data and metrics and translate insight into actionable strategies

Job Perks

• Flexible work options - found a great cafe to work from? Let's get everyone there!
• Flexible time offs - take a vacation when you really need
• Flexible timings - everyone hates traffic! Pick what works best for you.
• Annual team retreats
• BBQ nights
• Free books
• Wellness allowance - like to hit the gym? yoga? art? We've got you covered.