Sr. Digital Marketing Manager

About CrayonPanda Digital Studio

CrayonPanda Digital Studio is a fast-growing performance-based marketing agency with offices in India and the US. We are a small and nimble team working with a wide range of customers including technology startups, educational institutions, local businesses, and more. 

Position overview 

As we continue to grow, we are looking for a results-driven, data and detail-oriented digital marketer to own and drive the execution of some of our projects that help our customers increase brand awareness, lead generation, and sales. 

In addition to hands-on experience in digital marketing, we are looking for someone with a growth mindset. The right candidate will have very good written and verbal communication skills. We are looking for a future leader and will provide all the resources to help support that. 

Responsibilities

Primarily, you will be responsible to implement a marketing success strategy for our clients starting from setting up goals to executing the marketing roadmap as per plan. More specifically, some of the things you will do on a regular basis include:

• Plan and execute multi-platform digital marketing campaigns
• Manage paid campaigns on Facebook, Instagram, Linkedin, and Google Adwords
• Create holistic digital marketing strategies for our customers
• Oversee and manage the reporting of all campaigns 
• Plan and run conversion testing and other experiments
• Coordinate with operations and customer success teams on the scope and direction of each project
• Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process
• Report on key results and other predetermined KPIs on a regular basis
• Proactively stay on top of digital marketing trends and news

Skills and educational requirements

• A degree in any field or the lack thereof is not a limitation for this role. Instead, show us by example on what you can do. 
• 3+ years of proven record of success in a digital marketing role
• Exceptional project management skills, with a keen eye for detail
• Comfortable working in a fast-paced, deadline-driven environment 
• Passionate, creative thinker with exceptional analytical skills 
• Willingness to work together as a team 
• Outstanding communication and interpersonal skills
• Driven by the purpose of digital marketing with the willingness to be better each day

Job Perks

Flexible work options
Flexible time offs
Flexible timings
Free books and workshops
Wellness Allowance