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Sr. Marketing Manager for a B2B eCommerce Portal
Posted by Anik Biswas
VAYA GROUP (www.vayagroup.in)
Sr MARKETING MANAGER (8-12 yrs)
To drive the company’s marketing and branding activities and in doing so grow the top line of the organization through active engagement of the customers to exceed the revenues of our organization. Developing a vision and strategy for new markets, complete ownership of establishing and developing marketing plans and driving innovation through vision and strategy
Manage brand profitably and help increase the market share of the company
Identifying the new business opportunities in both products and services categories by tapping the need gaps in the market
Planning and implementation of Go-To-Market strategy
Develop the category strategies that delivers consumers loyalty and generates the demand
Execute promotional activities or campaigns with cost effective media mix to support brand objectives
Map of in-depth competitor’s activities through regular visits in the market, and products market shares
Developing different effective consumer touch-points to enhance the brand recall and restoring the brand
Understanding the consumer purchasing journey, and developing a key initiative to strengthen the brand
Develop the Brand communication strategy across platform and channels by having the on-ground knowledge
Maximizes media efficiency to drive paid to earned impact in dynamic media environment
Architecting go to market initiatives and prepare requirements including promotion, pricing, and visibility
Identifying the right sampling for the market research, and following the techniques to
obtain the inputs from the market
Drawing the inferences from market research, and observing the market trends
Understanding and comprehend capabilities to carry out product development in line
with consumer needs that are not covered as of date. Simple ideas with value added
Data oriented analysis, and reporting the results
Key metrics development and reporting
Marketing ROI tracking and fine-tuning Brand support in stream line with sales movement and traction
Collaborate with various teams to create marketing proposals thereby providing
clients with our capabilities in form of oral, sales presentations, corporate Communications etc.
Should define opportunities and closed large opportunities with the right solutions, mapped key value propositions to customers business
Identify new leads from other sales areas to bring new business ventures.
Involve in continuous engagement with clients to understand their business needs/pain points and strategically aligning our solution approach appropriately.
Experience of working with a large cross-functional team to identify consumer, shopper, and customer insights and execute marketing tactics that will continue to grow our brand profitably.
Have the expertise of local consumer trends/insights/needs and turning this into brand building programs
Be consumer obsessed and putting them at the core of strategies and activities
Establish Brand identity and growth plans
Development of brand equity development through superior strategy and execution
Understanding consumers’ needs through market research and translating into product Features & functionalities
Desired Skills & Education
• Graduate degree in Engineering, Science, or related industry with strongly developed commercial skills. Master’s Degree in Business Administration will be preferred.
• 8+ years of experience in Marketing and brand management, with minimum of 5 years’ experience in leading marketing and sales in B2B industry
• Experience in generating leads through Offline and Online channels
• Demonstrated ability to effectively communicate value proposition with multiples functions, resulting increased value to stakeholders
• Proven capabilities to ensure that Sales development happens in multiple operational areas
• Record of successful event organizing and brand promotions skills
• Service oriented skills: Since the model requires intense service capabilities through training and product services, attention to detailing is required
• Excellent communication, networking and interpersonal skills; stakeholder management and ability to coordinate cross-functional teams
About VAYA Group
VAYA Group is a diversified conglomerate and consider themselves champion in the art of blending technology and innovation for new generation automotive and signaling systems. They are also the owners of the hugely popular TELUGU TITANS team of Pro Kabbadi League . The group has a wide portfolio of products & services in the areas of ADAS, HVAC and infotainment for automotive industry. The company's team has proven expertise in building products in communication, Embedded tech, IOT and enterprise security based technologies. Total product development including hardware, firmware & enclosure is the key strength of the company.
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