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SEO Specialist

Bhash Software Labs , Bangalore · www.bhashsms.com · Full-time employment · Business/Management

Company Profile :

BHASH SOFTWARE LABS is a leading VAS Company based out of Chennai. BHASH empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS Services. We provide a unique, end-to-end, global carrier-grade mobile data service. Our mobile data service offering includes "plug and play" application licensing and hosting. Employing a partnership with Mobile operators and a clear focus on SMS mobile messaging. 

Responsibilities:

  • Reviewing and analyzing competitor sites 
  • Preparing detailed strategy reports
  • Develop On-Page and Off-Page Optimization Projects
  • Work with social media and PPC teams to optimize campaigns
  • Review technical SEO issues and recommend fixes
  • Optimize website content, landing pages and paid search copy
  • Identifying powerful keywords to drive the most valuable traffic
  • Writing powerful calls-to-action to convert visitors
  • Filling websites and other content with effective keywords
  • Effective SEO content for blogs, websites and social media accounts
  • Developing link building strategies>
  • Analyzing keywords and SEO techniques used by competitors
  • Compiling and presenting SEO guidelines

Key Requirements:

  • Minimum 2 years of relevant work experience.
  • Working knowledge of search engine optimization practices
  • Outstanding ability to think creatively, strategically , and identify and resolve problems
  • Excellent verbal and written communication skill
  • Ability to work within a team and independently
  • Familiarization Google analytics
  • Experience with website optimization tools
  • Strong organizational, time management, and analytical skills
  • Experience with Google and Bing’s services, including Analytics and Webmaster Tools
  • Experience with Google’s Keyword Tool
  • A functional understanding of HTML and CSS
  • A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
  • Experience in building inbound organic search traffic and improving SERPs
  • A background in creating reports showing web analytics data and site evaluations
  • An up-to-date, working knowledge of current, past, and projected trends in the SEO industry
  • Familiarity with the best tools in the trade

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