SEO Specialist

Company Profile :

BHASH SOFTWARE LABS is a leading VAS Company based out of Chennai. BHASH empowers its customers to communicate between varied IT back-end systems and mobile phones using SMS Services. We provide a unique, end-to-end, global carrier-grade mobile data service. Our mobile data service offering includes "plug and play" application licensing and hosting. Employing a partnership with Mobile operators and a clear focus on SMS mobile messaging. 

Responsibilities:

• Reviewing and analyzing competitor sites 

• Preparing detailed strategy reports

• Develop On-Page and Off-Page Optimization Projects

• Work with social media and PPC teams to optimize campaigns

• Review technical SEO issues and recommend fixes

• Optimize website content, landing pages and paid search copy

• Identifying powerful keywords to drive the most valuable traffic

• Writing powerful calls-to-action to convert visitors

• Filling websites and other content with effective keywords

• Effective SEO content for blogs, websites and social media accounts

• Developing link building strategies>

• Analyzing keywords and SEO techniques used by competitors

• Compiling and presenting SEO guidelines

Key Requirements:

• Minimum 2 years of relevant work experience.
• Working knowledge of search engine optimization practices

• Outstanding ability to think creatively, strategically , and identify and resolve problems

• Excellent verbal and written communication skill

• Ability to work within a team and independently

• Familiarization Google analytics

• Experience with website optimization tools

• Strong organizational, time management, and analytical skills

• Experience with Google and Bing’s services, including Analytics and Webmaster Tools

• Experience with Google’s Keyword Tool

• A functional understanding of HTML and CSS

• A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO

• Experience in building inbound organic search traffic and improving SERPs

• A background in creating reports showing web analytics data and site evaluations

• An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

• Familiarity with the best tools in the trade