Content Writer

Reports to: India Country Manager

Purpose of the Role: To create and produce copy for gaming brands the company services.

Key Responsibilities:

• Producing copy which is aligned to brand tone of voice for emails, newsletters, campaigns, landing pages and where applicable; press releases

• Generating stand-alone copy, or text to complement visual concepts

• Seeking feedback from colleagues to adapt drafts and create finished pieces that attract and persuade

• Writing gaming previews, opinion pieces and shareable content for the Company’s partnerships and online blog

• Providing copy for various other marketing materials as and when required

• Ensuring that all content complies with Codes of Advertising Practice (CAP),

• Collaborating, communicating and building strong relationships with the key internal and external stakeholders

• Dealing with internal ‘Localisation’ requests as and when they come through

• Creating promotional emails/copy/text for the CRM team

• Creating copy for our print publication obligations

• Actively managing and running the online blog, creating posts, engaging content and advertising promotional offers. Reporting back to line manager with learnings

Other responsibilities:

• Following team’s and Company’s processes and procedures effectively

• Keeping abreast of professional knowledge by maintaining personal networks and studying developments within the industry. Participating in training as appropriate to maintain own professional expertise and CPD

• Escalating issues to direct manager as appropriate

• Undertaking other reasonable duties as instructed by senior management

Required Skills and Abilities:

• Keen interest in a wide range of sports

• Ability to gauge topical sporting stories of interest appealing to a gaming audience

• Industry knowledge around sports with an understanding of gaming terminology

• Passion for writing, with good knowledge of different forms of copywriting

• Good eye for detail and desire for perfection

• Excellent written and spoken communication skills in English

• Excellent interpersonal skills and willingness to collaborate

• Creativity and ability to translate ideas into copy

• Ability to think outside of the box and produce original and engaging content

• Good prioritising and time management skills, with commitment to meet deadlines

Desirable Skills and Abilities

• Previous experience within the gaming, Sports industry

• Track record of producing articles for an online sports audience

• Experience in social media, sports journalism, digital or communications field