Content Writer

Bekando Services India Pvt Ltd , Cochin · bekando.in · Full-time employment · Writer/Editor


Reports to: India Country Manager



Purpose of the Role: To create and produce copy for gaming brands the company services.

Key Responsibilities:

  • Producing copy which is aligned to brand tone of voice for emails, newsletters, campaigns, landing pages and where applicable; press releases

  • Generating stand-alone copy, or text to complement visual concepts

  • Seeking feedback from colleagues to adapt drafts and create finished pieces that attract and persuade

  • Writing gaming previews, opinion pieces and shareable content for the Company’s partnerships and online blog

  • Providing copy for various other marketing materials as and when required

  • Ensuring that all content complies with Codes of Advertising Practice (CAP),

  • Collaborating, communicating and building strong relationships with the key internal and external stakeholders

  • Dealing with internal ‘Localisation’ requests as and when they come through

  • Creating promotional emails/copy/text for the CRM team

  • Creating copy for our print publication obligations

  • Actively managing and running the online blog, creating posts, engaging content and advertising promotional offers. Reporting back to line manager with learnings

Other responsibilities:

  • Following team’s and Company’s processes and procedures effectively

  • Keeping abreast of professional knowledge by maintaining personal networks and studying developments within the industry. Participating in training as appropriate to maintain own professional expertise and CPD

  • Escalating issues to direct manager as appropriate

  • Undertaking other reasonable duties as instructed by senior management

Required Skills and Abilities:

  • Keen interest in a wide range of sports

  • Ability to gauge topical sporting stories of interest appealing to a gaming audience

  • Industry knowledge around sports with an understanding of gaming terminology

  • Passion for writing, with good knowledge of different forms of copywriting

  • Good eye for detail and desire for perfection

  • Excellent written and spoken communication skills in English

  • Excellent interpersonal skills and willingness to collaborate

  • Creativity and ability to translate ideas into copy

  • Ability to think outside of the box and produce original and engaging content

  • Good prioritising and time management skills, with commitment to meet deadlines

Desirable Skills and Abilities

  • Previous experience within the gaming, Sports industry

  • Track record of producing articles for an online sports audience

  • Experience in social media, sports journalism, digital or communications field

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