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Marketing Artist

Bekando Services India Pvt Ltd , Cochin · · Full-time employment · Graphic Design

Reports to: India Country Manager

Purpose of the role: Marketing Artist will be responsible for creating high quality visuals for use in worldwide/internal marketing materials, and for taking part in the brand visual identity definition. You will be able to leverage the art style of our games to create a wide range of assets on multiple mediums, including but not limited to: web graphics, social media, ad creatives, photography, posters and videos. You must be versatile in working with and manipulating already-created art assets into polished, usable formats across the same wide range of mediums.

Key Responsibilities:

  • Participate in the brand visual identity definition / style guide creation and its application across all our assets.

  • Ensure all assets created reach required quality level and are in coherence with the artistic direction and visual identity of each game.

  • Produce all required assets for the marketing campaigns, communication plan and AppStore metadata (icons, screenshots, key-art, logo, PR, community, videos, style guides etc).

  • Successfully propose solutions to given problems and execute its through excellent communication skills and assertiveness.

  • Anticipate the marketing team needs in the project and proactively streamline productivity.

  • Work with the Production Artists of the Studio in order to make sure Marketing assets are consistent with the games.

  • Translate marketing objectives into clear creative strategies

  • Develop art assets for UA and any additional material related to ongoing and future marketing efforts 

Other responsibilities:

  • Escalating issues to the Head of Product and Development as appropriate.

  • Keeping abreast of professional knowledge by participating in training, maintaining personal networks and studying trends and developments within the industry.

  • Undertaking other reasonable duties as instructed by senior management.

  • People development and performance management of direct reports and produce a People Plan. Acquire and retain talent.

Required Skills and Abilities

  • Bachelor degree / Diploma in art, animation, graphic design or related fields

  • A strong portfolio and 3+ years of experience

  • Advanced skills in Adobe Creative Suite – Photoshop, Premiere, After Effects

  • 3 years of video editing experience.

  • Strong knowledge and experience using any 3D software.

  • Detailed understanding of consumer-facing ad experiences on social ad platforms (Facebook, Instagram, YouTube) and partner ad networks

  • Must be able to work well in extremely fast-paced environment with high volume projects and quick turn-around

  • Good understanding of online technology and the development process.

  • Proven track record of assisting with promotional campaigns.

  • Strong listening, communication and negotiation skills.

  • Excellent interpersonal and relationship building skills.

  • Ability to multitask and work under pressure.

  • Adaptability.

Desirable Skills and Abilities

  • Knowledge of English and Hindi.

  • generate creative ideas and its execution

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