Social Media Marketing Strategist

Bekando Services India Pvt Ltd , Cochin · bekando.in · Full-time employment · Interaction Design


Reports to: Indian Country Manager


Purpose of the Role: To take full ownership of the Indian CRM promotional strategy across multiple channels; Website, Email, SMS, Social Media etc.

Key Responsibilities:

  • Build an execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

  • Define most important social media KPIs

  • Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

  • Measure the success of every social media campaign

  • Stay up to date with the latest social media best practices and technologies

  • Moderate all user-generated content in line with the moderation policy for each community

  • Work with copywriters and designers to ensure content is informative and appealing

  • Collaborate with Marketing, Sales and Product Development teams

  • Monitor SEO and user engagement and suggest content optimization

  • Create multi-channel CRM Campaigns for the business, including email, direct mail, SMS marketing and site/mobile messaging.

  • Deliver CRM Campaign consistency between outbound communication channels and website assets

  • Ensure process is followed and all Campaigns are thoroughly tested before rollout

  • Adhere to brand guidelines and latest regulatory requirements to ensure compliant delivery of all outbound communication

  • Driving forward performance of email marketing in terms of Open Rate, Click Through Rate and ROI, whilst reducing unsubscribed rates.

  • Adhering to CRM planning calendar to ensure that all campaigns are delivered in a timely manner and within pre-approved deadlines.

  • Ensuring timely and on target configuration and execution of CRM campaigns.

  • Maintaining consistent contact with customers and optimising customer journey across products and platforms.

  • Co-ordinating between stakeholders to ensure efficient creation and execution of campaigns.

  • Driving flexible and creative CRM initiatives

  • Supporting the CS and Product Teams by dealing with player query escalations pertaining to campaign configuration, target audience, suppression criteria, contact rules etc.

Other responsibilities:

  • Escalating issues to the Head of Customer Communications, UK Country Manager and BI Team as appropriate.

  • Undertaking other reasonable duties as instructed by senior management.

Required Skills and Abilities


  • Minimum 2 years of experience as a Social Media Marketing Specialist or similar role

  • Using social media for brand awareness and impressions

  • Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices

  • Adequate knowledge of web design, web development, CRO and SEO

  • Experience with doing audience and buyer persona research

  • Good understanding of social media KPIs

  • Experience in configuring communication across media of email, SMS, Push and Direct Mail.

  • Customer focus and commitment to excellent service.

  • Good working knowledge of Microsoft Office applications, particularly Excel and Access.

  • Good working knowledge in HTML coding for emails.

  • Advanced analytical skills.

  • Excellent verbal and written communication skills in English.

  • Accuracy and strong attention to detail.

  • Excellent numeracy and analytical skills.

  • Proactive and results driven approach.

  • Good organisation and prioritising abilities.

  • Ability to multitask and work under pressure.

  • Exceptional creative thinking and problem-solving skills.

  • Good interpersonal and relationship building skills.

  • Ability to learn quickly in a changing environment.

  • Confidence and ability to deal with difficult situations.

Desired Skills and Abilities

  • Any Bachelor Degree

  • Recent experience in a gaming executive role (CRM, Product or Operations).

  • Strong presentation skills.

  • Profound experience of managing stakeholders.

  • Good report writing skills.

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