Social Media Marketing Strategist

Reports to: Indian Country Manager

Purpose of the Role: To take full ownership of the Indian CRM promotional strategy across multiple channels; Website, Email, SMS, Social Media etc.

Key Responsibilities:

• Build an execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification

• Define most important social media KPIs

• Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action

• Measure the success of every social media campaign

• Stay up to date with the latest social media best practices and technologies

• Moderate all user-generated content in line with the moderation policy for each community

• Work with copywriters and designers to ensure content is informative and appealing

• Collaborate with Marketing, Sales and Product Development teams

• Monitor SEO and user engagement and suggest content optimization

• Create multi-channel CRM Campaigns for the business, including email, direct mail, SMS marketing and site/mobile messaging.

• Deliver CRM Campaign consistency between outbound communication channels and website assets

• Ensure process is followed and all Campaigns are thoroughly tested before rollout

• Adhere to brand guidelines and latest regulatory requirements to ensure compliant delivery of all outbound communication

• Driving forward performance of email marketing in terms of Open Rate, Click Through Rate and ROI, whilst reducing unsubscribed rates.

• Adhering to CRM planning calendar to ensure that all campaigns are delivered in a timely manner and within pre-approved deadlines.

• Ensuring timely and on target configuration and execution of CRM campaigns.

• Maintaining consistent contact with customers and optimising customer journey across products and platforms.

• Co-ordinating between stakeholders to ensure efficient creation and execution of campaigns.

• Driving flexible and creative CRM initiatives

• Supporting the CS and Product Teams by dealing with player query escalations pertaining to campaign configuration, target audience, suppression criteria, contact rules etc.

Other responsibilities:

• Escalating issues to the Head of Customer Communications, UK Country Manager and BI Team as appropriate.

• Undertaking other reasonable duties as instructed by senior management.

Required Skills and Abilities

• Minimum 2 years of experience as a Social Media Marketing Specialist or similar role

• Using social media for brand awareness and impressions

• Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices

• Adequate knowledge of web design, web development, CRO and SEO

• Experience with doing audience and buyer persona research

• Good understanding of social media KPIs

• Experience in configuring communication across media of email, SMS, Push and Direct Mail.

• Customer focus and commitment to excellent service.

• Good working knowledge of Microsoft Office applications, particularly Excel and Access.

• Good working knowledge in HTML coding for emails.

• Advanced analytical skills.

• Excellent verbal and written communication skills in English.

• Accuracy and strong attention to detail.

• Excellent numeracy and analytical skills.

• Proactive and results driven approach.

• Good organisation and prioritising abilities.

• Ability to multitask and work under pressure.

• Exceptional creative thinking and problem-solving skills.

• Good interpersonal and relationship building skills.

• Ability to learn quickly in a changing environment.

• Confidence and ability to deal with difficult situations.

Desired Skills and Abilities

• Any Bachelor Degree

• Recent experience in a gaming executive role (CRM, Product or Operations).

• Strong presentation skills.

• Profound experience of managing stakeholders.

• Good report writing skills.