Programmatic Yield Manager

AdOmega Media , Delhi NCR · adomega.in · Full-time employment · Business/Management

Responsibilities

  • Drive and lead programmatic advertising data operations.
  • Responsible for managing relationships with existing DSPs and ensuring optimized delivery of programmatic campaigns.
  • Analyze SSP/DSP bid metrics (ad requests, auctions, failed bids, timeouts, invalid creatives) to identify contingency and work with partners towards resolution.
  • Maintain alliances with Video demand sources to increase programmatic yield and selling opportunities.
  • Lead the monthly & quarterly forecasting and reporting cycle for demand partners/DSPs. Develop key variables and dashboards to visualize inventory monetization and allow smart judgments.
  • Collaborate with team to convey needs for ingestion of new data sources and support the routine reporting of key analytical information.
  • Maintain a solid understanding of ad platforms, data sources, and Digital Operations system relying on these variable inputs to develop data-driven recommendations for improving yield or operational effectiveness.
  • Create & maintain complex data sets to evaluate partners, salespersons & KPI.

Preferred Qualification & Requirements

  • 2 years of experience in programmatic buying & selling with an ATD or ad network.
  • BA/BS Degree / Engineering or relevant experience
  • Proficient in Microsoft Excel (Pivot tables, vLookup, SumIfs, etc.).
  • Working knowledge of basic query and data analysis tools such as big query, tableau.
  • Ability to synthesize large data sets, create models and develop meaningful insights.

Email resume to – [email protected]

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