Digital Marketing using AI/ML | Startup | Pune

Job Description - Marketing Executive

We are looking for a talented Marketing Executive to undertake marketing activities for our company. You will organize creative campaigns and promotional activities that can make a difference for our company’s success according to trends and customer requirements.

The ideal candidate will be passionate for the “art” of marketing and will have an abundance of ideas for building efficient strategies. He/she must bring forth a strong arsenal of techniques and methods to promote our SaaS product.

The goal is to reach out to the market and cultivate the customer’s interest in our products and services in ways that strengthen our reputation and facilitate our continuous growth. Get the customer to say 'Aha' at least two times in the presentation!

Responsibilities

• Conceive, develop and execute on the efficient and intuitive marketing strategies
• Organize and oversee advertising/communication campaigns (social media, emails), etc
• Write, review and take online diverse marketing distributions (brochures, press releases, website material etc.)
• Maintain relationships with partners to ensure collaboration in promotional activities
• Monitor progress of campaigns using various metrics, review and refine

Requirements

• 0-1 years of experience as a marketing executive or similar role
• Good understanding of market research techniques, data analysis and statistics methods
• Thorough knowledge of strategic planning principles and marketing best practices
• Proficient in MS Office and marketing software (e.g. CRM)
• Familiarity with social media and web analytics (e.g. WebTrends)
• Excellent communication and people skills
• Strong organizational and time-management abilities
• Creativity and commercial awareness
• Education in marketing, business administration or relevant discipline